Case Study: A/B tests

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01. Introduction
02. A/B Testing
03. A/B Testing
04. Business Example
05. Experiment I
06. Quiz: Experiment I
07. Metric - Click Through Rate
08. Click Through Rate
09. Experiment II
10. Metric - Enrollment Rate
11. Metric - Average Reading Duration
12. Metric - Average Classroom Time
13. Metric - Completion Rate
14. Analyzing Multiple Metrics
15. Quiz: Analyzing Multiple Metrics
16. Drawing Conclusions
17. Quiz: Difficulties in A/B Testing
18. Conclusion

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18. Conclusion

Conclusion

Great job completing this case study! You’ve applied what you've learn about hypothesis testing to A/B testing, a valuable technique that's widely used in industry.

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